June 13th, 2013
Some hard hitting statistics:
• 77% of the Top 50 UK retailers are failing to personalise marketing1.
• 19% increase in sales enjoyed by businesses who personalise web experiences (and this is just one channel!)2.
• 28% lift in consumers’ participation in loyalty schemes by organisations that undertake one to one marketing3.
If you’re one of the 72% of retailers who understand [...]
June 5th, 2013
Imagine this.
You decide to go to the local high street in search for clothing ideas for a forthcoming event. Whilst contemplating where to shop you are stopped in the middle of the street by someone representing a brand that you admire. This person then insists on presenting a load of pictures with prices for products [...]
May 20th, 2013
Go on, admit it….you’ve done it too…
You’ve gone into a high street store, spent time researching a product, then bought it online for less.
According to a recent survey1, you are part of a small group that has a huge impact on retailers’ sales figures. ‘Showroomers’ account for 6% of all shoppers with nearly half [...]
May 3rd, 2013
“I am about to unsubscribe from your emails. It’s not that I don’t like your brand in fact I rate your products very highly; you were definitely in my top 5 retail brands for casual clothing. However, your email today was the last straw and I am just tired of receiving endless irrelevant communications trying [...]
